Lesson Plan: Design Focus – Brand Identity & Logo Design

In this hands-on course, students will explore the core elements of brand identity and learn how to create a logo that represents a brand’s essence. Whether you're starting a new business or looking to refine your design skills, this course will guide you through the process of building a strong, memorable brand image.

Throughout the course, students will dive into the importance of typography, color, and messaging in logo design, understanding how these elements connect emotionally with consumers. You’ll have the opportunity to create your own logo concept, from initial sketches to the final digital design, and receive valuable feedback to refine your work.

By the end of the course, students will have the tools to design logos that effectively communicate a brand’s personality, values, and message. Perfect for young adults ages 15-25 interested in design, branding, and the fashion industry, this course will help you build the skills necessary to stand out in the competitive world of brand identity.

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